Time. That’s what it all boils down to. How do I know if I’m spending my time wisely? How do I know if I’m wasting it? Before giving up fea

Just like you have an identity that is uniquely yours, your brand will have one too. It's not quite the same as your identity though - it does not develop over time as the brand ages, but rather it is an intentional set of characteristics and physical aspects that you ascribe to the brand. You give your brand an identity to make it recognizable and stand out from the competition. Brand identity is incredibly important, but what exactly is brand identity, and how does it diffe