Now that Millennials outnumber Baby Boomers, brands all around the country (and globe) are wondering how to reach this consumer market. This generation is large - and they're diverse, so brands must take time to get to know this generation - and themselves. Millennials demand more meaning, and in order for older brands to stay relevant, they must dig deep to establish long-lasting missions this generation can support. Do your research and establish a voice First thing's first

I decided no, I wasn’t going to call her a third time to force something I knew nothing about. The story of KJMdigital starts with a closed door – with the word 'no.' The one word your brain somehow instinctively starts to hate by age two - no one really likes the word. It represents an obstacle, it crushes plans, it breaks hearts. Luckily this 'no' led to a team of rockstar branding experts and the birth of something new - KJMdigital - all with the help of a little piece of

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead I use social media to stay in touch with my friends and family, and usually limit my involvement to people I already know. But what if I used it for a higher purpose than the simple transmission of personal correspondence? What if we all did? With the amount of people around the globe that are on at least one social media platfor

In our dynamic, digital world, using online platforms and tactics to build relationships with your network is a branding no-brainer. But thi

If you feel trapped trying to figure out how data, content, search optimization and strategy all work together, you’re not alone, and the good news is Ryan Coogler’s Black Panther can help. This box office hit reeling in over $1B worldwide takes audiences on a journey of self-realization, social responsibility and civic duty. There’s a reason this film has made 5 times as much money in the US as any other 2018 film, and the reason isn’t the fancy cat suit. T’Challa, the right

This week on the Digital Millennial we're overseas in Norway to discuss the ins and outs of cross cultural communication styles. With any culture that differs from your own, there are cross-cultural challenges that can impede business and social life, so it's important to enter any new culture with an open mind and a few tricks up your sleeve. Non-verbal communication styles are an important aspect in cross-cultural business communication. Since cross-cultural communication i