#branding

Kara Maddox

Dec 14, 2020
5 min

10 Reasons Why Doing Good is Good for your Brand

This week on the Digital Millennial we've got Ten Tips to help build your brand identity with corporate responsibility initiatives. Need some brand design basics first? Check out this week's post for a basic brand awareness outline. Corporate citizenship matters. It can make the difference between success and failure. Tom’s Shoes was Blake Mycoskie’s fifth startup. While on a vacation to Argentina, he noticed something—actually, two somethings. First, he noticed a lot of peop

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Kara Maddox

Feb 13, 2019
7 min

Influencer Marketing: What it is and How to Make it Work for Your Brand

Influencer marketing is taking over the advertising industry right now. Sometimes it can be impossible to open Instagram without seeing product promotion from the influencers you follow. Why is that the case? Who is using influencer marketing? What really is it? What is an influencer? Influencers are people with prominent social media followings that use their position to share their opinions on products, lifestyles, etc. Who are influencers? They can be celebrities, athletes

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Kara Maddox

Jan 13, 2019
7 min

Building Your Brand Identity: Why It's Important And Where To Start

Just like you have an identity that is uniquely yours, your brand will have one too. It's not quite the same as your identity though - it does not develop over time as the brand ages, but rather it is an intentional set of characteristics and physical aspects that you ascribe to the brand. You give your brand an identity to make it recognizable and stand out from the competition. Brand identity is incredibly important, but what exactly is brand identity, and how does it diffe

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7 Reasons Creatives Should Define Your Story & Solution

Kara Maddox

Jan 5, 2019
6 min

7 Reasons Creatives Should Define Your Story & Solution

When I see a piece of art and my mouth drops open - those moments of tingle are what separate me from my computer and you from yours. Don’t

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5 Reasons To Trust Your Creative Community

Kara Maddox

Oct 30, 2018
7 min

5 Reasons To Trust Your Creative Community

Open, dynamic, intuitive & dependable – this describes the professionals dedicated to mentoring Johns Hopkins students through their Master's in Communications program. I had the opportunity to work with many industry leaders through my studies with Hopkins, and while each professor brought new and creative ways of leveraging our online landscape, each valued my drive to do things differently. Creativity matters to them, and that, by far, is what resonated most with me. Here'

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Kara Maddox

Aug 26, 2018
3 min

5 Reasons Why Webinars Can Be Good for Your Brand

Webinars aren’t dead, they just might smell a little funny with the rise in live-streaming platforms, particularly on social media. However, the concept of a webinar has not changed much – speak to an audience, inform, educate, learn from the audience, put a face on the brand, sell, build relationships, increase traffic, and engage. There’s a lot of potential for your brand with webinars; here are five reasons you may want to consider trying one: 1. Helps with brand awareness

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4 Tips for Gigging Musicians in the Digital Space

Kara Maddox

Jul 29, 2018
3 min

4 Tips for Gigging Musicians in the Digital Space

I spent ten years as a professional guitarist, including three years living in Japan and touring Asia with the U.S. Air Force Band. During my time, I helped market the band to new sponsors and venues, drive site traffic, and promote our content through digital and social media. Here are four tips (of many) that I think are important for musicians looking to use the digital space to forward their gigging goals. Whatever your definition of being a successful musician is, these

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Kara Maddox

Jul 15, 2018
6 min

Consider the Script: Why Gender Neutral Communication Matters for Your Brand

Today's most successful companies have diversity as a core tenet for strengthening office culture, innovation, and productivity. Unfortunately, our language and cultural biases sometimes stand in the way of truly inclusive language. This post will serve as a primer to get us thinking about why gender neutral communication matters to our brands. Check out some best practices here. Set in the competitive and high stakes world of hedge fund trading, Showtime’s series, Billions,

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Level up your network: Go deeper...go offline.

Kara Maddox

Jun 10, 2018
5 min

Level up your network: Go deeper...go offline.

In our dynamic, digital world, using online platforms and tactics to build relationships with your network is a branding no-brainer. But thi

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Cross Cultural Communication Styles - Norway

Kara Maddox

May 26, 2018
5 min

Cross Cultural Communication Styles - Norway

This week on the Digital Millennial we're overseas in Norway to discuss the ins and outs of cross cultural communication styles. With any culture that differs from your own, there are cross-cultural challenges that can impede business and social life, so it's important to enter any new culture with an open mind and a few tricks up your sleeve. Non-verbal communication styles are an important aspect in cross-cultural business communication. Since cross-cultural communication i

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Kara Maddox

May 19, 2018
5 min

10 Reasons Why Doing Good is Good for your Brand Build

This week on the Digital Millennial we've got Ten Tips to help build your brand identity with corporate responsibility initiatives. Need some brand design basics first? Check out last week's post for a basic brand awareness outline. Corporate citizenship matters. It can make the difference between success and failure. Tom’s Shoes was Blake Mycoskie’s fifth startup. While on a vacation to Argentina, he noticed something—actually, two somethings. First, he noticed a lot of peop

39 views0 comments