Just like you have an identity that is uniquely yours, your brand will have one too. It's not quite the same as your identity though - it does not develop over time as the brand ages, but rather it is an intentional set of characteristics and physical aspects that you ascribe to the brand. You give your brand an identity to make it recognizable and stand out from the competition. Brand identity is incredibly important, but what exactly is brand identity, and how does it diffe

Today's most successful companies have diversity as a core tenet for strengthening office culture, innovation, and productivity. Unfortunately, our language and cultural biases sometimes stand in the way of truly inclusive language. This post will serve as a primer to get us thinking about why gender neutral communication matters to our brands. Check out some best practices here. Set in the competitive and high stakes world of hedge fund trading, Showtime’s series, Billions,