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Jul 22, 2018
4 min

How Can Your Brand Better Connect with Millennials on Social Media?

Now that Millennials outnumber Baby Boomers, brands all around the country (and globe) are wondering how to reach this consumer market. This generation is large - and they're diverse, so brands must take time to get to know this generation - and themselves. Millennials demand more meaning, and in order for older brands to stay relevant, they must dig deep to establish long-lasting missions this generation can support. Do your research and establish a voice First thing's first

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The Power of Weak Ties in the Age of Digital Branding – the KJMdigital Story

Jul 8, 2018
4 min

The Power of Weak Ties in the Age of Digital Branding – the KJMdigital Story

I decided no, I wasn’t going to call her a third time to force something I knew nothing about. The story of KJMdigital starts with a closed door – with the word 'no.' The one word your brain somehow instinctively starts to hate by age two - no one really likes the word. It represents an obstacle, it crushes plans, it breaks hearts. Luckily this 'no' led to a team of rockstar branding experts and the birth of something new - KJMdigital - all with the help of a little piece of

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3 Easy Seasonality Tips in Digital Marketing

Jul 1, 2018
3 min

3 Easy Seasonality Tips in Digital Marketing

Seasonality has a significant influence on digital marketing; consumers' purchasing habits shift based on the seasons, and your digital marketing strategies should too. Seasonality goes beyond marketing during the holidays - it entails consumer trends and habits, which are vital to online marketing. Consult Google Trends Google Trends holds a wealth of information for digital marketers who are looking for information on consumer search behaviors. Google Trends reveal insights

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Jun 23, 2018
4 min

Conscience-Driven Social Media - Creating a Brand that Matters

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead I use social media to stay in touch with my friends and family, and usually limit my involvement to people I already know. But what if I used it for a higher purpose than the simple transmission of personal correspondence? What if we all did? With the amount of people around the globe that are on at least one social media platfor

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