Think having confidence and great people skills are the only two traits needed to make a sale? Think again. Sure, they are important, but they aren’t everything. The greatest, and most persuasive, salesperson is one who truly believes in their product. The ultimate goal isn’t just making the sale, it’s building a relationship founded on trust and belief in your product, and that relationship will lead to long-term success. Keep reading for four tips on how to bolster you