Traditional media can only be so powerful for brands in a time when the digital world is exploding. Consumers are flocking to social media to follow brands and understand their point of view and what they offer. According to Jemully Media, 78 percent of consumers use social media to make purchase decisions. Drawing users in with promotions and keeping them engaged by producing good content is Jemully Media’s advice for success. Today, I’m exploring the top three platforms tha

Sure Millennials might like strange things like avocado toast and quinoa, but are they really killers? A quick Google search reveals the Internet gods – those conniving spirits comprised of billions of keyword searches and cheeky, little algorithms — all seem to think so. And not just that – Millennials are ‘killing’ everything from reddit to mayonnaise to paper napkins. Annnd we’re all ‘screwed’!? Seems to me we have a grim future in front of us, and to be honest, the resear

Now that Millennials outnumber Baby Boomers, brands all around the country (and globe) are wondering how to reach this consumer market. This generation is large - and they're diverse, so brands must take time to get to know this generation - and themselves. Millennials demand more meaning, and in order for older brands to stay relevant, they must dig deep to establish long-lasting missions this generation can support. Do your research and establish a voice First thing's first

Today's most successful companies have diversity as a core tenet for strengthening office culture, innovation, and productivity. Unfortunately, our language and cultural biases sometimes stand in the way of truly inclusive language. This post will serve as a primer to get us thinking about why gender neutral communication matters to our brands. Check out some best practices here. Set in the competitive and high stakes world of hedge fund trading, Showtime’s series, Billions,

This week on the Digital Millennial, we are offering some tips for your business’ rebranding effort. But before you do, don’t forget to check out last week’s post by Sherry Wynn – Level Up Your Network: Go Deeper….Go Offline. Many businesses get to a point where a rebranding is necessary. Whether you’re shifting gears on your product line, aiming for a different customer base, keeping up with the times, or changing your overall strategy – there’s a lot to think about when it

If you feel trapped trying to figure out how data, content, search optimization and strategy all work together, you’re not alone, and the good news is Ryan Coogler’s Black Panther can help. This box office hit reeling in over $1B worldwide takes audiences on a journey of self-realization, social responsibility and civic duty. There’s a reason this film has made 5 times as much money in the US as any other 2018 film, and the reason isn’t the fancy cat suit. T’Challa, the right

This week on the Digital Millennial we're overseas in Norway to discuss the ins and outs of cross cultural communication styles. With any culture that differs from your own, there are cross-cultural challenges that can impede business and social life, so it's important to enter any new culture with an open mind and a few tricks up your sleeve. Non-verbal communication styles are an important aspect in cross-cultural business communication. Since cross-cultural communication i