By: Lance Cody-Valdez
Whether your business is already making a large ROI or looking for ways to increase sales, there are almost always ways to innovate and improve your company. With so many consumers turning to the digital world for purchases, a few changes in this area can make a huge impact on your business. Follow these three tips to develop your small or mid-sized business through digital innovation.
1. Cater Digital Updates to Your Customers
The easier you make things for consumers, the better chance you have at closing a sale. Many people turn to online data before making a purchase, so it is vital that your website has digital updates that encourage consumers to pick you.
Whether they are young or seasoned, users want a website that is clean and easy to navigate and understand. Make sure your site checks all these boxes. It should describe what makes you stand out from the competition, include photos of products or services, and feature reviews from customers.
A great example of catering your digital presence to your demographic is creating a mobile-friendly site. According to one report, nearly half of the world's internet activity comes from mobile phones. Without a mobile-friendly website, phone users probably will not look long if your site does not work well on their devices.
2. Utilize Process Mining
In the age of big data, one of the most valuable things a company can do is to analyze their digital footprint. Process mining is a new technology that does just that - it allows businesses to map out their digital processes and identify inefficiencies and opportunities for improvement.
By understanding how business runs digitally, companies can make adjustments to improve customer satisfaction, operational efficiency, and bottom-line results. In a world where the digital landscape is constantly evolving, process mining, process flow mapping and optimization provide a critical competitive advantage for businesses that are looking to stay ahead of the curve.
3. Utilize Social Media for Marketing
Digital marketing plays a major role in increasing consumer visibility. Social media is a fantastic way to get your business and brand in front of more people. According to one report, the average person spends nearly two and a half hours on social media sites and messaging applications each day. That is a lot of visibility that you want your business to be a part of!
Even if you cannot afford an advertising program, utilize the free pages on social media platforms, such as Twitter, Instagram, and Facebook. Create intriguing and interactive posts on a regular basis, and make sure your contact information is available.
Additionally, make sure your logo is consistently posted on your website and social media pages. Having a memorable and standout logo is essential to a digital marketing campaign. It helps your business stand out from others and creates recognition among consumers.
4. Allow Employees to Work Remotely
Allowing employees to work remotely not only gives them more flexibility with their schedules but also saves you money. With fewer people in the office, you save money on electricity, gas, and office equipment. Plus, your teams will really appreciate being able to collaborate from the comfort of their own homes.
To keep tasks running smoothly, invest in screen-sharing software. Whether people are trying to complete training, address an IT issue, or brainstorm on a project, screen sharing makes it much easier to get daily tasks done that may be hindered by being outside the office.
Embracing the digital realm can help day-to-day tasks in the office run smoother and positively impact your bottom line. If you are ready to take your company to the next level through digital innovation, get started by implementing these three recommendations. Reach out to a KJMdigital rep today for help!
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